Despierta América

Show matutinoDespierta América de Univisión muestra fuerte crecimiento en audiencia

febrero del 2013

Univision Communications Inc. reveló que su show matutino Despierta América finalizó enero con un fuerte crecimiento comparativamente con el año pasado en todos los demográficos clave.

Este enero 2013 marcó el séptimo mes consecutivo de crecimiento en audiencia año sobre año en demos como Adultos 18-49 y Adultos 25-54, convirtiendo al show en el de mayor crecimiento entre todos los espacios matutinos de la presente temporada de TV, sin importar el idioma.

En Adultos 18-49, Despierta América de Univisión creció un 38% hasta la fecha en la temporada 2012-2013 comparativamente con el mismo período del año pasado en la temporada 2011-2012, mientras el matutino de ABC Good morning America decreció 1%,CBS this morning (-3%) y Today show de NBC (-21%).

En Mujeres 18-49 años es donde el espacio muestra mayor crecimiento con un 56%, por encima de CBS this morning (2%) mientras Good morning America de ABC bajó un 2% yToday show de NBC cayó un 20%.


MIAMI – FEBRUARY 5, 2013 – Univision Communications Inc., the leading media company serving Hispanic America, has announced that its popular morning show, “Despierta América” (Wake-Up America), has wrapped up January with strong growth over last year in all key demos. In fact, this marks the morning show’s seventh consecutive month of year-over-year audience increases across various key demos, including Adults 18-49 and Adults 25-54, making it the fastest growing morning show, regardless of language, in the current season.

In a month that featured a slew of appearances from Hollywood stars – from Mark Wahlberg (Broken City), Jason Statham (Parker), Analeight Tipton (Warm Bodies) and Edgar Ramirez (Zero Dark Thirty) to Luis Guzman (The Last Stand), Michael Peña (Gangster Squad) and Sarah Shahi (Bullet to the Head), “Despierta América” has become a must-stop for both Hispanic and non-Hispanic celebrities looking to reach growing Hispanic audiences.

In fact:

• Among Adults 18-49, Univision’s “Despierta América” is up +38% season-to-date in 2012/2013 compared to the same time period in 2011/2012, while ABC’s “Good Morning America” (-1%), “CBS This Morning” (-3%) and NBC’s “Today Show” (-21%) have all showed declines. • Among Women 18-49, “Despierta América” is showing the most growth, up +56%, ahead of “CBS This Morning” (+2%) while ABC’s “Good Morning America” (-2%) and NBC’s “Today Show” (-20%) are down.
While the average “Despierta América” viewer is much younger (44 years old) than its English-language morning show competition at ABC (58 years old), CBS (58 years old) and NBC (57 years old), the leading Spanish-language morning show is showing double-digit percentage growth with the Adults 25-54 audience (+36%), compared with +2% growth for ABC’s “Good Morning America” and declines for “CBS This Morning” (-1%) and NBC’s “Today Show” (-18%).

“Despierta América” connects with viewers in real-time on Twitter via @DespiertaAmeric and through thematic hashtags as well as on From being featured on-air to having their favorite celebrities answer their questions, viewers are socially threaded day in and day out to “Despierta América.”

Source: The Nielsen Company, NPM STD (09/24/2012-01/25/2013 vs. 09/19/2011-01/27/2012) Most Current data, January (2013: 12/31-01/25 vs. 2012: 12/26-01/29) Live+SD data, M-F 7am-11am.